Why Great Product Design Simplifies Your Marketing Strategy

Marketing Strategy and Product Design

Your product’s design is the silent ambassador of your brand.

If you’re about to take a step on the product design journey, then reading this post is very timely indeed! You begin with your customer in mind. Your product is fulfilling a need in the market and during the twists and turns that are a natural part of product development, you want to keep this at the forefront of your mind. When your product is launched, the better you can address your customer’s needs, solve their problem, and give them the satisfying experience that your brand represents, the more likely you will have a customer who will advocate for your product, and your brand. Marketing therefore becomes a whole lot more simplified.

Marketing and product development go hand in hand.

Marketing and product development are not two distinct processes. The marketing phase ideally flows from a product that is in alignment with your brand tone of voice and your business values. You want your customer to have a seamless experience of your brand: From the moment they lay eyes upon your packaging; to opening the package; pulling out the product; reading the instructions and then begin using the product. This is called brand consistency, which is essential if you want to develop a trusted relationship between your brand and your customer.

How do you want your end user to remember you after the packaging is stripped back?

Product design is a visual and sensory language. As Paul Rand quoted, a famous graphic designer known for creating logos for IBM, UPS and the ABC during the 1950’s and 60’s, “design is the silent ambassador of your product.” Once the packaging is stripped back and the person is left holding, touching and using your product, this experience is what they’ll remember about your brand. It’s not one that can be easily put into words, but the experience and the memory lasts. Product design is a visual and sensory language. We’re creating a tangible and identifiable product that is seen and felt. 

Visual language.

Around 90% of information is transmitted to the brain visually. We process visual information 60,000 times faster than text. When you design a product, it’s essential to pay close attention to the way it looks. For example, does it look like it can solve the end user’s problem? Does it look like it is fit for purpose? Does it match your brand values?

Sensory language.

The skin absorbs a vast amount of information from what it touches and senses. The choice of materials used, the shape of your product, and how it feels to hold it all have as significant sensory influence on the end user. This sensory information leaves its indelible mark on the end user communicating your brand’s essence.

Your product is the lasting embodiment of your brand

More than just creating a product, you’re creating something unique which extends your brand story further, so it is no longer a generic product. Product development encompasses the entire cycle – starting with the packaging and completing with the product in the end user’s hands. How do you want your brand to be remembered?

Let the expert team at Whistle Design Group help you get your product to market.

We are award-winning global product design and development specialists. Based in Melbourne, Australia, we have developed more than 350 products since our inception in 2012. From concept to creation, from production to profit, we create commercially viable and technically feasible solutions, ready for manufacture. We work on small to large projects with a specific focus on technical and challenging enterprise level product development. Please give us a call on +61 3 9561 5810 for a confidential discussion about your product idea. Have a look at our process which provides resources and templates to help you get started on the product development journey.

Paul Miller
paulm@whistledesign.com.au

A founding Director at Whistle Design Group, Paul is focused on helping clients achieve growth through the development of market-changing products. He is passionate about business strategy, communication and designing products that enhance the human experience. Paul believes that the future will always be shaped by those who are willing to challenge and create.