Studio: Unit 3, 18-22 Lexia Place, Mulgrave, VIC, 3170, AUSTRALIA. // Phone: +61 3 9561 5810 // Email us HERE
Demain International Pty Ltd
2014
Demain approached Whistle to help with a branding and point-of-sale strategy for the launch of their new Flashcell Screwdriver.
Key to the strategy was development of a recognisable brand that would stand out amongst competitors and draw consumer attention. The bright Spot Orange and the crisp White together with modern, clear and simple graphics provide for a clear brand message.
The simple corrugated board Point-of-Sale units replicated this brand message. The units were designed to fit 4 to a pallet, with a die-cut perforated front and enclosed header board for quick and easy setup in-store.
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