Demain approached Whistle to help with a branding and point-of-sale strategy for the launch of their new Flashcell Screwdriver.

Key to the strategy was development of a recognisable brand that would stand out amongst competitors and draw consumer attention. The bright Spot Orange and the crisp White together with modern, clear and simple graphics provide for a clear brand message.

The simple corrugated board Point-of-Sale units replicated this brand message. The units were designed to fit 4 to a pallet, with a die-cut perforated front and  enclosed header board for quick and easy setup in-store.