10 Dec Month of Mini-Saw Madness!
Recently, we’ve seen the market release of two mini-saw models from two of Whistle’s clients. Naturally, this has sent us into an excited state of hysterical mini-saw madness! Yes, we are all running around crazily with mini-saws cutting through decorative veneers, plaster walls, sheets of mdf and anything else we can find that is less than 26mm thick. In fact, it’s quite dangerous. Should you wish to visit our office for consultation we recommend that you wait until January, when we will return to a standard month of delivering professional product development services. In all seriousness though, we would like to congratulate both Batavia and Westfalia on the release of their respective mini-saw models.
These two projects also serves as a great example of developing different aesthetics and themes for different clients or projects at the same time. Whilst very rare that this would happen (in this case, they know each other!) it does illustrate how designers must be versatile in their creativity with a thorough understanding of their clients target market. The Westfalia model being a “precision” saw required a more conservative aesthetic, and a muted colourway, whilst the Batavia model demanded a more adventurous trend setting aesthetic, with brighter colours and metallic accents. Note also the different use of textures and finishes on each product, helping to give each an identity of its own.