How Great Product Design Simplifies Your Marketing Strategy

Your Product’s Design Is The Silent Ambassador Of Your Brand.

Imagine you’ve just launched a product. The better you’ve addressed your customer’s needs, solved their problem, and given them the satisfying experience that your brand represents – the more likely that your customer will advocate for your product, and your brand. Suddenly, marketing just became a lot simpler.

Marketing And Product Development Go Hand In Hand.

Marketing and product development are not two distinct processes. Ideally, the marketing phase flows from a product that is already in alignment with your business values and your brand’s tone of voice. The customer should have a seamless experience of your brand – from the moment they lay eyes upon your packaging, to holding the product, reading the instructions and beginning to use the product. This is called brand consistency, and it’s essential if you want to develop a trusted relationship between your brand and your customer.

How Do You Want Your End User To Remember You?

Product design is a visual and sensory language. As Paul Rand, the graphic designer known for creating logos for IBM, UPS and the ABC quoted: “Design is the silent ambassador of your product.” 

Once the packaging is stripped back and the person is left holding, touching and using your product, this experience is what they’ll remember about your brand. It’s not one that can be easily put into words, but the experience and the memory lasts. We’re creating a tangible and identifiable product that is seen and felt.

Visual language.

Around 90% of information is transmitted to the brain visually. We process visual information 60,000 times faster than text. When you design a product, it’s essential to pay close attention to the way it looks. For example, does it look like it can solve the end user’s problem? Does it match your brand values?

Sensory language.

The skin also absorbs a vast amount of information from what it touches and senses. Consequently, the choice of materials used, the shape of your product, and how it feels have a significant sensory influence on the end user. This sensory information leaves its indelible mark on the end user and communicates the essence of your brand.

Your Product Is The Lasting Embodiment Of Your Brand

In short, you’re creating more than just a product. You’re creating something unique which extends your brand story further. It is no longer a generic object. Product development encompasses the entire cycle – starting with the packaging and completing with the product in the end user’s hands. So, how do you want your brand to be remembered?

Let The Expert Team At Whistle Help You Get Your Product To Market.

We are award-winning global product design and development specialists. Based in Melbourne, Australia, we have developed more than 350 products since 2012. From concept to creation, from production to profit, we create commercially viable and technically feasible solutions, ready for manufacture. We work on small to large projects with a specific focus on technical and challenging product development. 

Please give us a call on +61 3 9561 5810 for a confidential discussion about your product idea. 

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